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Case Study

Abercrombie & Fitch in Boulevard de Waterloo 20-22, Brussels thanks to JLL Retail

​Vendor/Developer : Alkimmo
Tenant: Abercrombie & Fitch
Size and type :  3.446 m²

The new Abercrombie & Fitch flagship store is located  Boulevard de Waterloo 20-21 , Brussels’ most prestigious shopping adress close to many other luxury retailers such as Giorgio Armani, Burberry’s, Gucci, Hackett and many others. The Boulevard de Waterloo makes part of the “Haut de la Ville” shopping area together with the Avenue Louise and boulevard de la Toison d’Or. The Boulevard de Waterloo 20-21 is a splendid 19th century town house with a neo-rococo façade.
Further to their european expansion plans Abercrombie & Fitch invited Jones Lang LaSalle to find them a prestigious and unique  building in Brussels or Antwerp in order to accommodate a new flagship store.
The flagship needed to be located in a unique building offering a GLA of minimum ± 1500m² shopping area.
Jones Lang LaSalle identified several locations and buildings and selected together with A&F Alkimmo’s building in Brussels as the most appropriate solution.
Jones Lang LaSalle has conducted all commercial, technical and legal negotiations between the landlord and A&F; these negotiations almost took 18 months before the lease was finally signed.
The Landlord Alkimmo was able to meet all the building criteria from A&F and made the building available in a white box condition ; the landlord also restored the beautyfull façade of the building in its original condition.
The Brussels A& F flagship store opened it’s doors in December 2011 extension.
For more information regarding this transaction, please contact Thierry Debourse​ (+32 2 550 25 25)

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